Hank Miller

What Kind of Area is That? Find Out

Our job is protect our clients with solid data, but someone buying a home is living there and needs to understand the demographics of areas that interest them. There are legal limits to what agents can say regarding demographics for good reason, every client is different and only that client knows what works for them. The most common question a Realtor is asked that they can’t legally answer for fear of violating Fair Housing laws is “What kind of people live here?” or requests like “don’t put me in a neighborhood with those kind of people.” Consumers are typically asking for advice in an effort to find a home that best matches their lifestyle, but when asked “are there other young single couples in this neighborhood?” the answer is some canned version of “this neighborhood has all types of homeowners, you could check the census for more demographic information which I do not have on hand.” While that may sound evasive, agents cannot legally answer, so clients hit the internet.

PicketReport.com is new to the scene at at first glance it appears to be worth a look. It’s easy to use and offers a place to find cosolidated data on demographics, income levels, crime, schools, walkability and area amenities. Consider it another tool on the Swiss Army knife….have a look at their video -

This entry was posted on Sunday, January 8th, 2012 at 08:38 and is filed under Featured Article, Home Buyers, Home Sellers, Metro Atlanta Real Estate News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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